#befreetomove : Lululemon Enlite Bra Launch Event
On April 28th, Lululemon hosted a special launch event in San Francisco at Barry's Bootcamp Marina location to introduce their new Enlite Bra. The event was full of surprises, I must say. I am a loyal Lululemon customer, and trying a brand new sports bra was of course something that I would be interested in. Especially having the event at Barry's Bootcamp with one of my favorite trainers Erica Stenz, made it even easier for me to attend.
We have been told that, we should go for custom fitting in Lululemon Cow Hollow location in San Francisco. The staff in Cow Hollow location is amazing by the way. They were so helpful, so friendly, so knowledgeable about the products... I thought I went for a custom fitting, but huge surprise was revealed! In addition to the very new bra that was not even in the stores yet, I got to choose a legging and a top! I was a kid in the candy store... :)
Lululemon team mentioned that, Enlite bra was designed, tested, and they explored every option in high performance comfort for the consumers. I should admit, from my experience, the bra is great. It is not like a duct tape covering your body while you are working out. It is comfortable, easy on the skin (so soft!) but still gives you a great support while working out.
I also have to share the custom made photo backdrop as well. During the registration, Lululemon team asked 'What Makes You Feel Free?', and with our answers, they created this custom photo backdrop for the event. It was very creative, and I really liked it!
Everything was amazing. Barry's Bootcamp class was great, the event was great, and I cannot wait to attend more events like this. Thanks to Alli Dunn and whole Lululemon team for putting this event together, and bring the community together.
Enlite Bra is now launched! You can purchase the bra now on the Lululemon website or the stores as it is officially launched. There are 3 colors available currently (black, marvel and magnum), but who knows maybe more colors become available soon.